Leke Apena

Founder and Managing Director

With a decade of experience at the intersection of technology, media and high-growth ventures, Leke brings a unique perspective to PR in the Web3 and AI space. He has led communications for startups and established brands alike, always with one goal in mind: to make innovation matter.

Leke’s background spans global launches, investor-facing campaigns, and narrative strategy for pioneering tech firms — giving him a deep understanding of both what it takes to build innovation, and how to tell that story to the world. Under his leadership, The Next Machine Communications is built on the principle that emerging tech deserves bold storytelling—and bold results.

Alongside his work in emerging technology, Leke has also authored several self-published novels — an unexpected foray into the romance genre that reflects his range as a storyteller. His creative pursuits extend beyond the written word: he is an avid lover of cinema and, when time allows, commits to a disciplined fitness routine. Together, these passions deepen the perspective he brings to his work, blending imagination, curiosity and focus into everything he does.

Leke has a bachelor’s degree in English Language from the University of Brighton and an Msc in Marketing from the University of Birkbeck.