Case Studies
WellsForAll
Project: 25 Boreholes Announcement
Driving visibility for real-world impact
Earned media
01 The challenge
WellsForAll had successfully delivered 25 boreholes, providing sustainable clean water access to underserved communities. However, despite the scale and measurable impact of the work, awareness remained limited. The challenge was to elevate the organisation’s visibility, position its blockchain-enabled funding model as credible, and ensure the story cut through in a crowded media landscape spanning both social impact and crypto sectors and Web3 audiences.
02 The solution
Across rural Ghana, access to clean drinking water remains a critical challenge, impacting health, education and economic stability. We worked with WellsForAll to amplify the announcement of 25 completed mechanised boreholes, using strategic communications to translate real-world infrastructure - funded through the Hive blockchain - into a compelling media narrative that would resonate across both development and Web3 audiences.
03 Strengthening SEO and digital discoverability
Building long-term visibility beyond media coverage
The campaign was designed not only to generate immediate media attention, but also to improve WellsForAll’s long-term digital visibility around key search terms linked to blockchain philanthropy, decentralised funding, clean water infrastructure, and social impact in Africa.
Through high-authority backlinks and keyword-aligned coverage, the campaign delivered a 300% increase in online search impressions, while referral traffic from earned media placements significantly improved website discoverability. Coverage across reputable media outlets also strengthened WellsForAll’s domain authority and search relevance. across both sustainability and blockchain-related topics.
04 The impact
Expanding reach and credibility across sectors
The campaign secured 16 pieces of media coverage, significantly increasing WellsForAll’s visibility across both African and international outlets. This resulted in a 180% uplift in website traffic over the campaign period, strengthening the organisation’s digital presence and audience reach.
This heightened visibility directly contributed to securing a high-impact Cointelegraph opinion feature, positioning WellsForAll — and its use of Hive blockchain–powered funding — at the centre of the conversation around decentralized finance and real-world social impact.e across both sustainability and blockchain-related topics.
We developed a targeted earned media strategy, positioning the announcement not just as a milestone, but as a broader story about the intersection of blockchain and real-world infrastructure.
By crafting a narrative that balanced human impact with innovation, we secured coverage across leading African, tech, and global development publications, including Disrupt Africa, Connecting Africa, Innovation Village, Tech Labari, and Infrastructure News.
This momentum was then leveraged to position WellsForAll’s founder as a thought leader within the blockchain space, resulting in the placement of an opinion piece in Cointelegraph — one of the world’s leading crypto media platforms — further extending the story into global Web3 audiences.
FounderMetaWealth
Project: Building Institutional Credibility Beyond Crypto
As an Account Manager at Ecology Media, I worked on repositioning MetaWealth from a crypto-native startup into a credible real-world asset (RWA) investment platform capable of attracting institutional attention.
At a time when many blockchain companies struggled with credibility outside the Web3 ecosystem, the challenge was to move MetaWealth beyond speculative crypto narratives and establish the company — and its leadership — within conversations around regulated finance, tokenized real-world assets, and the future of institutional investment infrastructure.
Elevating a Web3 brand into an institutional investment conversation
Corporate communications / earned media
01 The challenge
02 The solution
We developed a strategic communications programme focused on building institutional trust and elevating MetaWealth’s visibility within financial, fintech, and investment media — rather than solely within crypto publications.
The campaign centered around amplifying major corporate milestones that reinforced MetaWealth’s legitimacy and maturity as a regulated investment platform. This included:
MetaWealth Becomes First RWA Investment Platform To Distribute $1 Million USD To Token Holders
MetaWealth Secures Virtual Asset Service Provider (VASP) License, Marking Regulatory Milestone in Real Estate Investment
APS becoming the first institution to purchase tokenized investments following a €3 million investment in real-world assets with MetaWealth
Alongside corporate announcements, we worked to elevate the profiles of Amr Adawi and Darren Carvalho through founder-led commentary, media engagement, and thought leadership focused on tokenization, regulation, and institutional adoption of RWAs.
MetaWealth had achieved significant milestones within the blockchain and tokenization space, but broader market perception remained tied too closely to crypto speculation. To attract institutional investors and strategic partners, the company needed to strengthen its reputation around regulation, transparency, and long-term financial infrastructure.
At the same time, founders Amr Adawi and Darren Carvalho needed to be positioned not simply as Web3 founders, but as credible voices shaping the future of tokenized real-world assets.
03 Strengthening SEO and institutional discoverability
Expanding visibility beyond crypto-native audiences
The campaign was designed to improve MetaWealth’s discoverability around key institutional and fintech search terms, including “tokenized real estate,” “real-world assets,” “regulated blockchain investments,” and “RWA platforms.”
Through high-authority media placements and consistent founder visibility, MetaWealth significantly expanded its digital footprint outside traditional crypto media. Coverage and backlinks across finance, fintech, and investment publications strengthened search relevance around institutional-grade tokenization and improved visibility among investor and financial audiences.
04 The impact
Positioning MetaWealth for institutional growth
The campaign successfully helped reposition MetaWealth within the market as a credible, regulation-focused RWA platform operating beyond speculative crypto narratives.
Major announcements gained coverage across leading fintech, finance, and blockchain publications, while the elevated visibility of the founders strengthened MetaWealth’s reputation among institutional stakeholders and investors.
The communications strategy contributed to broader institutional recognition of the company and supported MetaWealth’s long-term growth trajectory. Ultimately, MetaWealth was acquired by a major financial institution — a milestone that reflected not only the strength of its platform and regulatory progress, but also the successful elevation of its market credibility and institutional profile.
Eunice AI
Project: Building Institutional Trust in AI-Powered Legal Infrastructure
Positioning legal technology for the future of institutional digital assets
Corporate communications / earned media
As an Account Manager at Ecology Media, I worked on elevating the profile of Eunice AI, an AI-powered legal technology company providing institutional-grade, audit-ready due diligence infrastructure for digital assets and alternative markets.
At a time when institutional interest in digital assets was accelerating — alongside growing scrutiny around compliance, transparency and risk management — the challenge was to position Eunice AI not as another crypto startup, but as critical infrastructure supporting the maturation of the sector.
01 The challenge
Despite operating in a highly relevant and fast-growing area of fintech, Eunice AI faced the broader credibility challenges affecting many blockchain-adjacent companies. The company needed to clearly communicate the seriousness and institutional relevance of its technology while differentiating itself from speculative narratives dominating the digital asset space.
At the same time, founder Yi Luo needed to be positioned as a credible voice on the future of AI-driven compliance, due diligence, and institutional digital asset infrastructure.
02 The solution
We developed a strategic communications programme focused on translating complex legal and compliance technology into compelling narratives relevant to institutional finance, fintech and digital asset audiences.
The campaign centered around positioning Eunice AI as a company helping solve one of the industry’s most pressing problems: the lack of scalable, audit-ready due diligence infrastructure for digital assets and alternative markets.
Alongside proactive media engagement, we elevated Yi Luo’s profile through thought leadership opportunities and targeted commentary across key crypto, fintech and business publications. We also pursued a strategic awards programme designed to strengthen Eunice AI’s third-party validation and market credibility.
This resulted in Eunice AI being recognised in Entrepreneur UK’s London 100 list and shortlisted for Fintech Startup of the Year at The Fintech Times 2026 Awards.
03 Strengthening SEO and institutional discoverability
Building visibility around compliance, AI and digital asset infrastructure
The communications strategy was designed to improve Eunice AI’s visibility around high-intent institutional search themes including “digital asset due diligence,” “AI compliance infrastructure,” “audit-ready blockchain solutions,” and “institutional crypto risk management.”
Through consistent founder profiling, award recognition and high-authority media placements, the campaign expanded Eunice AI’s discoverability beyond crypto-native audiences and strengthened its relevance across fintech and institutional finance conversations.
The resulting backlinks and earned media coverage improved search visibility around key compliance and infrastructure-related topics while increasing awareness among investors, fintech stakeholders and enterprise audiences.
04 The impact
Strengthening market credibility during a key growth phase
The campaign successfully elevated Eunice AI’s profile as a serious fintech infrastructure company operating at the intersection of AI, compliance and digital assets.
Through sustained media visibility, founder profiling and industry recognition, Eunice AI strengthened its credibility with institutional and investor audiences during a pivotal growth stage for the business.
The PR and communications programme contributed to broader market awareness around Eunice AI’s technology and positioning, supporting the company as it successfully raised $8 million in seed and pre-seed funding.